Are Facebook Ads a Waste of Money?
You throw money at Facebook ads, expecting new customers—but nothing changes. It’s frustrating. As a serial entrepreneur, I’ve been there too, asking “Are Facebook ads a waste of money?” It’s not a simple answer. But the truth is you can make money with Facebook ads. And here’s how we’ve seen our clients get the results they expect.
Problem
The truth is, most people waste money on ads that send their customers to a website no one wants to browse. Imagine getting a coupon to a high-end jewelry store and the address takes you to a back-alley pawn shop. That’s how your customers feel if your website isn’t up to par.
Solution
The clients I’ve watched succeed with Facebook ads built a cohesive system prior to investing in ads at all. Here’s how we help them do it:
Clarify Messaging: Who is your ideal customer? What problem do they have? How can you help them solve it? We craft messaging that speaks directly to them.
Enhance Media: Then, we evaluate your website or storefront. Is this somewhere your ideal customer wants to visit? Is it inviting? Easy to navigate? Overwhelming?
Funnel Traffic: Once we’ve honed your messaging and media to appeal to your ideal customer, then we bring in the traffic from Facebook ads. No wasted clicks, no wasted money.
If your website isn’t ready to convert visitors, you’re wasting your money on ads.
Now What?
So what's something you can do right now? Text 3-5 people you know who fit your ideal customer and ask them for honest feedback on your website and storefront. Is it inviting or does it scare them away? Is it somewhere they want to shop?
I’ve been in your shoes— but with a few changes, you can start seeing the results you’re looking for.
Want honest feedback on your website or social media presence? Book a free discovery call with our team at Trellis Marketing today, and let’s get started on building a personalized marketing plan that works.